Take the guesswork out
of product decisions.

Find out what to build next with Objectiv:
the AI-driven decision support tool for product teams.

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Objectiv is currently available for selected customers.
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Strike-through endless graphs, hello to action list

Bye to endless graphs, hello to actions.

Objectiv uses advanced algorithms on your existing analytics data to uncover prioritized metrics that are true key drivers to your product's success.

It inspires a different way of thinking, helps you prioritize in order to reach your goals, and enables you to get the most out of your resources.

Track the impact of your actions without effort.

Finding out if you've made the right product decisions just got easier: Objectiv automatically detects and tracks metrics that are affected by your actions, allowing you to directly see the impact of your work.

Share it with your team & stakeholders and get everyone on board.

Cards with your actions and impact
Fits any workflow

Every team has a unique way of shipping product releases: whether your'e into waterfall, agile, continuous deployment or some kind of hybrid, Objectiv fits right in.

Developer-free integration

Objectiv simply plugs into your existing analytics tools, like Google Analytics, MixPanel, KissMetrics or Heap. No need to bother your developers or data scientists.

Nothing personal

We're well aware of how intrusive tracking tools can get. Objectiv doesn't track on a personal level, but looks at behavioral movement of the overall population.

Founders & Investors